Friday, November 30, 2007

Saturday, November 17, 2007

Intentional chocolate website

See the new website for a company named Intentional Chocolate. This company is using the methods we developed for the study on intentional chocolate that I've mentioned on this blog. I am planning a new series of studies to further explore these "mind-food interactions." The goal will be to develop new ways of enhancing and extending the effects we observed in the pilot test. I continue to be very interested in the "how does it work" question, but I'm also interested in making it measurably work better (the Edison approach) before we understand exactly how it works.